Dolce & Gabbana’s D&G line is going the way of the dinosaurs. Creative directors Domenico Dolce and Stefano Gabbana have decided to can their diffusion line to focus on their signature collection.
Those in the know say that the two fashion lines were “cannibalizing” each other due to their similar price points. We’ve seen diffusion lines work best when they’re much cheaper, as they put the designer products in the hands of those who can’t usually afford them. However D&G was doing great business in Russia and the always reliable Asian markets, so the decision to cut it is still a bit of a shock.
In a joint statement, Domenico Dolce and Stefano Gabbana said that the collapse of D&G would give “even more strength and energy” to their future collections. It’s expected that they’ll also add more categories to their signature range in the coming seasons, so in some way it could be good news for fashion fans.
D&G’s spring 2012 range will be its last, so if you’re a devotee you’ll probably want to snap up a piece when it hits stores soon. Will you miss D&G, or do you think its demise just makes good business sense?
[Image Source: Zirguezi/Wikipedia Commons]
