Diane von Furstenberg, Carlos Falchi, Nanette Lepore, and a host of other American fashion designers have decorated canvas totes to help survivors of April’s Alabama storms.
The Fashion Targets Tornadoes campaign will see the handbags auctioned off via eBay. Bidding commenced this week and will end on December 8. At that time 80% of the proceeds raised will benefit the American Red Cross.
The auction is the brainchild of Marcia Sherill, an Alabama native and the head of Anabelle by Marcia Sherill. Her company designed the totes and coordinated the initiative through its philanthropic Carry for Hope division.
“There are plenty of charities, but I wanted to focus on charities in Alabama,” she explained. “This is my home. I have to focus on Alabama.“
She explained that while the storms hit months ago, the victims are still suffering and going without many essential items and services.
And of course Sherill also contributed a tote. Her handbag features the image of a camellia, which is Alabama’s state flower.
There’s still time for the bids to increase, but right now the bags are priced very reasonable. Many remain at their $25 starting price, and the most expensive are still relatively affordable at $76. I hope they command a bit more for the charity before bidding closes, but at least every little bit helps.
