Australian shopping chain Coles is encouraging its customers to indulge in one of its new limited edition Heart Bags for a good cause. The shoppers are part of the firm’s ongoing partnership with SecondBite.
Each spacious shopper features a simple white heart against a hand-colored red background. The logos for SecondBite and Coles Community Food are displayed proudly at the shopper’s base.
Coles will donate 50c to SecondBite for every Heart Bag sold between July 9 and August 12. This money will help the organization put healthy meals made with fresh ingredients on the tables of Australia’s neediest residents. With Coles’ help, SecondBite aims to provide 5 million meals for underprivileged people across the country over the next two years.
This is a great example of big business doing more than simply throwing money at a problem. Through its Coles Community Food initiative, more than 170 Coles stores currently donate fresh produce and baked goods to programs in urban and regional communities. In the future Coles looks to expand this program to include donations from more than 650 stores.
The Heart Bags will be available for $2.50 from Coles’ metropolitan stores during the promotional period. That’s not a lot to spend on a shopper which will carry your groceries without harming the planet for years to come!
