Marvin Traub’s recent comment about breathing new life into Carlos Falchi is beginning to take form. Following the recent purchase of the company, involving Traub and Windsong Brand, the luxury label appears to be trying to turn things around with a new venture.
The luxury brand, known for their exotic leather handbags ranging from $400 to nearly $5,000, is taking their swanky style to Target. It’s no surprise to see a major designer team up with the retail giant as they’ve worked with everyone from Isaac Mizrahi to Alexander McQueen.
I’m not sure if Carlos Falchi’s faux snakeskin handbags will make as much of a splash as they’re hoping, though. If an international crowd is what they’re seeking to expand the brand’s reputation, Target doesn’t seem quite right as the place to start.
However, if the goal is to get the designer’s name and styles into the hands of budget-loving fashionistas, a Target diffusion line is a great choice. Either way, the company is sure to get some much-needed buzz, which is probably the real goal anyway.
The Carlos Falchi for Target line of faux snakeskin handbags will hit Target stores from October 11 through December 27.
[Source: NY Mag]
[Image: Carlo Falchi]
