Fifth & Pacific Cos, the firm formerly known as Liz Claiborne Inc., has made it even easier for us to own a piece of our favorite fashion labels. The parent company for Juicy Couture, Kate Spade, and Lucky Brand is allowing fans to buy the companies stocks’ directly from their Facebook pages. Now that’s a bit more useful than simply “liking” a page!
The world first initiative shows Fifth & Pacific Cos is leading the way when it comes to social media. It came about through a partnership between Fifth & Pacific and San Francisco based start-up business Loyal3, which has been working on the platform for the last three years.
“It allows consumers to become more deeply engaged with some of the brands they love,” Loyal3 chief executive officer Barry Schneider explained. “There is nothing more loyalizing than ownership.“
Many of us feel dabbling in the stock market is just for big business fat cats and financial geniuses, but Fifth & Pacific Cos makes investing surprisingly accessible. Stocks can be purchased without fees for as little as $10. Customers can also register for regular payments in pre-set instalments of $10, $25, or $50. If you’ve got a little more cash to throw around you could also make a one-time investment of up to $2,500.
Would you use Facebook to buy fashion shares?