Iconic British brand Burberry has opened a flagship store in Tel Aviv’s posh State Square, its first retail outlet in Israel. The triple-level store sees Burberry goodies spread out over almost 1000 feet.
The Israeli boutique will sell men’s, women’s, and children’s wear from the Burberry London and Burberry Brit collections, and accessories from the Burberry Prorsum line. Some items from the Burberry Sport range will also be available, although it’s likely the store will only only the summer clothes.
High end designer stores are a rarity in Israel, so it’ll be interesting to see how the locals respond to Burberry’s presence. Handpicked franchisees Ofra Yaakobi and Yoram Hishin have been responsible for Gucci’s achievements in Israel, so Burberry’s venture is certainly in good hands.
Burberry has enjoyed recent success with retail outlets in the United Arab Emirates, but that region is affluent enough to appreciate Burberry’s high prices. Do you think Burberry will thrive in Israel?
[Source:Ynet News]
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