Burberry has joined the ranks of Prada, Gucci, and Louis Vuitton by posting record sales of ₤1 billion over the last six months.
Industry experts say that in joining the billion dollar club, Burberry has completed one of the most impressive transformations in fashion. Once a niche heritage brand, it’s now become a global fashion force. Sales increases of around 18 per cent in the last six months have helped elevate Burberry’s status. Its enjoyed its biggest growth in its homeland, France, and China.
Burberry is certainly riding the way of this recent success. It will open a massive 25, 000 square foot flagship store in London’s prestigious Regent Street this summer. It’s also firmed up as a star favorite. Its London and Milan runway shows were wildly popular amongst celebrities, and hot young things Eddie Redmayne and Cara Delevinge modeled its recent summer collection. Emma Watson and Rosie Huntington-Whiteley were also Burberry ambassadors.
Burberry’s finance director Stacey Cartwright feels her label’s thrived by taking the road less traveled.
“We are the only global luxury goods brand from Britain. We are unique,” she explained, “and we are balanced across clothing and leather goods. Our other difference is our focus on digital. Shoppers can buy straight from the catwalk with iPads in stores and we now have more than 12 million Facebook fans.“
It’s impressive to see Burberry continuing its winning run in a world still smarting from the global recession. What do you think are the keys to its success?
[Source: London Evening Standard]
