Monica Botkier has stepped away from her designing desk to capture the images for her fashion label’s spring 2012 advertising campaign.
As most companies outsource their photography it might seem strange for Botkier to take the reins of her own advertising campaign. However what you might not know is that Ms. Botkier worked as a professional photographer before launching her handbag collection. Given her past experience in photography, it’s surprising that we haven’t seen her behind the lens sooner!
I think it’s been worth the wait though. This colorful advertising campaign doesn’t have any frills or creative artistry, but this casual but timeless images represent the bags in the best light. Personally I prefer that to the recent crop of commercials that have seen us straining to make out the accessories. Yes Givenchy; I’m looking at you.
I also really like the colors used in the collection. The pastels and brighter hues make a refreshing change from those tired monochromatic hues. I can’t go past the clover green tote pictured, with its cute blue accents, but I wouldn’t mind having many of the other Botkier bags on my arm!
What do you think of Botkier’s new spring 2012 advertising campaign?
