After building its business for more than two decades in South America, Blues by KyKy is introducing its handbags to fashionistas in the United States.
American audiences have embraced tribal styles in recent seasons, so it seems like the perfect time for the Venezuelan handbag to make a splash. Its co-founder, designer, and creative director Yliana Yepez has also relocated to New York, so she knows what the modern American market is looking for.
With her new knowledge of the Big Apple, Yepez has adapted the bags to include functional features like long straps.
“Back home we always drive but New Yorkers walk everywhere, so the bags need to be functional to grab and go and to fit over a coat,” she explained.
The Blues by KyKy collection features tote bags and clutch purses in a range of finishes, from affordable woven straw and raffia to more luxurious embossed exotic leathers and haircalf. There are plenty of bold summery colors including yellow, orange, and green. Some natural and nude hues are available too, but with bright neon tassels and colored trims, I doubt they’ll appeal to conservative girls! Prices start at $278 and top $695 for a snake-printed leather handbag.
Blues by KyKy bags are now available in selected boutiques in Florida, Los Angeles, New York, Atlanta, and Pennsylvania, and the label’s online store.
