Moschino has teamed up with French blogger turned photographer Garance Doré for its latest Moschino Love advertising campaign. This is Garance Doré’s debut advertising campaign.
Using Doré, rather than an established fashion ad photographer, definitely gives these commercials a fresh feel. There’s a spontaneous energy about them, almost as if the photographer snapped passers-by rather than setting up shots with real models.
It also doesn’t hurt that the accessories and apparel items aren’t half bad either. I love the neutral Milanese cityscapes we see here, which add movement without distracting us from the fashions. These items come from the new Rossella collection, which is named after Moschino’s creative director Rossella Jardini. It was a meeting of the minds for Doré and Jardini, who spent time at Jardini’s apartment after the shoot wrapped.
“I immediately liked her refined style and her Italian humour,” Doré said of Jardini in her blog. “I loved the mix of elegance and sense of humour that can only be found in Rossella’s universe.“
Congratulations to Moschino for taking a risk rather than using the same old snappers. It looks like the decision is already paying dividends.
