Louis Vuitton’s Core Values campaigns always make a lovely change from the slick and superficial ads that usually litter the fashion magazines. The latest commercial stars one of the world’s most revered photographers, Annie Leibovitz, and her friend, the legendary dancer Mikhail Baryshnikov. Set in Annie’s New York City apartment, the subtly-lit advertisement captures a tender moment between the two old pals.
It’s easy to forget that this is a commercial, at least until you spy the Louis Vuitton Neverfull holdall, which is ironically full of books on dance.
This beautiful ad follows on from other successful Core Values campaigns, which have starred Sean Connery, Keith Richards, and astronauts Buzz Aldrin, Jim Lovell, and Sally Ride. It will appear in the February 2010 issues of magazines around the world, while a film documenting the making of the ad will be seen at the Louis Vuitton Journeys website from February 11.
