Though Anja Rubik might be the only model in this latest spring/summer 2010 advertising campaign for Fendi, she’s not the only star of the show. In fact, despite the fact that this particular shot shows Rubik from the knees up, practically half of her is covered by the Fendi Peek-A-Boo satchel.
Perhaps that’s a bit of an overstatement, but the signature Fendi handbag seen in the ad is rather large, especially when compared to the wispy model. The bright white Peek-A-Boo also stands out quite well even though it’s against a white ethereal background and in front of a model wearing all white.
Instead of the disappearing bag act we saw in the Max Mara white on white ad, this one does a nice job at highlighting the focal point. Anja Rubik looks lovely as well in this fairytale forest-like campaign shot by none other than Karl Lagerfeld.
Although I’m not a huge fan of the Fendi Peek-A-Boo, which always seems to be to be more of an open invitation to “peek inside my handbag to see what I have,” I have to admit that Lagerfeld did a nice job showcasing both model and designer goods for the campaign.
