Max Mara Stays Traditional and Neutral for Spring/Summer 2010 Ads

Posted on: Dec 28

Max Mara isn't a name we often touch on here at BagBunch, but the stylish Italian label is full of goodies for designer divas to covet. The force behind the brand might be to produce top quality at reasonable prices, but this company can definitely be categorized as luxury ... especially since "affordable" is quite a relative word in the designer world.

Its most recent advertising campaign featuring fashion from the spring/summer 2010 collection stays very true to the label's classic look. The tone on tone shoot reflects what was seen on the runway: neutrals, neutrals, and more neutrals.

The ads, which feature model Malgosia Bela and were shot by photographer Mario Sorrenti, are a tad boring to me personally. I loved the overall understated elegance of the runway show for the collection, but this particular shot from the campaign doesn't do it justice.

On the other hand, the handbag in the shot is rather pretty once you are able to separate it from the other stark white of the model's outfit. I wouldn't call it groundbreaking or overwhelmingly fashion forward, but it's classic Max Mara, which is sophisticated and a bit timeless.

[Source: View on Fashion]