While most designers conquer the Western world before heading East, Alexander Wang is happy to break the mold. He’s planning to open 14 new Asian outlets over the next 12 months.
It’s great news for Alexander Wang fans abroad, especially those in Beijing who’ll enjoy a new flagship store in their city next month. The boutique is set to be a fashion palace spanning some 4000 square feet. Wang said he’s admired “the progression” of fashion in China in recent years, so it makes sense that he’s selected the Asian capital for such an important store.
American fans hoping that Wang will get the new store bug and open more United States outlets are set to be disappointed. He says he has no plans to open more American stores, leaving just one in New York City.
While most designers focus on conquering their own country before looking abroad, I think Alexander Wang’s revolutionary business model makes a lot of sense in this current economic climate. Fashion fans in America and Europe are struggling to find money for luxuries, while stylish people in Asian nations have more disposable income than most. What’s more, they seem to love luxury labels.
Do you think Alexander Wang has what it takes to make his mark in Asia?
[Source: Fashionista]
[Image Source: Ed Kavishe/Wikipedia Commons]
