Robin Wright is returning to her modeling roots as the new face of Gerard Darel handbags.
Famed photographer Peter Lindbergh captured this affectingly intimate portrait of the Hollywood actress in a New York photo shoot last year. It’s hard to look at this shot without imagining the pain she must feel as her divorce to husband of 13 years Sean Penn is finalized.
It certainly makes a change from the glossy and somewhat superficial ads we generally see from fashion houses. It’s definitely a photo I take notice of, but I’m not sure how effectively it works as a marketing campaign. After all, we can barely see the Gerard Darel handbag laying down beside her.
Effective marketing ploy or not, it’s one of those ads which is sure to attract media attention and conversation. And for that reason alone, perhaps it’s the right move for this underrated French fashion house.
