Lanvin’s found a use for snakes beyond their precious skins. The slithery serpents are draped over the models in the label’s new spring/summer 2012 advertising campaign!
After snapping several successful campaigns in the past, it’s little surprise that Lanvin has rerecruited famed photographer Stephen Meisel to shoot Aymeline Valade, Othilia Simon, and Marte van Haaster. I’m not sure whether he’s responsible for their calm demeanors, but somehow the beauties have managed to keep their cool while the reptiles wrap themselves around their bodies.
Personally I think the snakes would be unwanted dinner party guests, but these girls don’t seem to mind one jot. Perhaps clutching the snakeskin purses has helped them become more tolerant of the real things, or they’ve just indulged in a few too many margaritas to mind!
Either way, this is an inspired advertisement from Lanvin. The snakes make it quirky enough to convince us to linger over the image. And while we’re there we can’t help appreciating those feminine flowing cocktail dresses, or the structured exotic clutch purses. The composition is a bit messy for my tastes, but I suppose anywhere that’s hosted a party won’t be neat!
It’s not quite as exciting as seeing Karen Elson and Raquel Zimmermann dancing to Pitbull with Lanvin’s creative director Alber Elbaz as we did last season, but it’ll do!
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