Mary Portas Designs Handbags for House of Fraser | Collaborative Retail Line Expands

Posted on: Aug 15

Mary Portas

Department store chain House of Fraser is clearly enjoying collaborating with British businesswoman Mary Portas. The team is planning to add accessories to its fashion line this fall.

The six new handbags will sit alongside Mary Portas' womenswear line for House of Fraser. The apparel items claimed to be "fashion for grown-ups," and Portas assures fans this same maturity will continue through the accessories line.

"We sat down to design our Mary handbag collection with the same intention as when we launched the new clothing range a year ago," she explained. "That is, we wanted to create bags that look totally chic, feel gorgeously luxurious, and multitask like nobody's business at a fair and reasonable price."

The handbag collection is small but comprehensive, with designs ranging from large shopping bags to petite clutch purses. Each one shares its name with a musical genre.

The Mary Portas handbags are affordably priced between ₤39 and ₤189 to appeal to House of Fraser's loyal clientele.

The Mary Portas purses will launch in ten House of Fraser stores across the United Kingdom, including the six House of Fraser Mary Portas concept stores. The concept store on London’s Oxford Street will also put its new Accessories Room to good use with a dedicated Mary Accessories boutique.

[Source: Fashion United]
[Image Source: Department for Business, Innovation, & Skills]

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