Affordable designer fashion lines are all the rage, with department stores like H&M, Topshop, and Target all getting in on the act. Now Macy’s has joined the charge with the announcement of its rotating capsule collections.
From February 2011, a new diffusion line will hit the retailer’s Impulse department. The series will kick off with a range from London-based fashion designer Kinder Aggugini, who’s worked with the lines of Versace, Vivienne Westwood, Calvin Klein, and Paul Smith.
“It is an incredible privilege to have the opportunity to bring established and renowned fashion designers from across the globe to Macy’s fashion-seeking customer,” said Jeff Gennette, Macy’s Chief Merchandising Officer.
“The launch of this designer program affirms that Macy’s is a unique destination for fashion, bringing sophisticated design and aspirational fashion to a customer that desires and demands constant newness in her wardrobe. We are confident that Kinder’s unique styling and intriguing background will appeal to Macy’s ‘Impulse’ customer and satisfy her desire for high-end fashion at an affordable price.“
The Kinder Aggugini collection will certainly feature apparel, but we’ll have to wait and see whether it’ll also include handbags and accessories as so many diffusion lines do. I’ll keep my fingers crossed!
Look out for the Kinder Aggugini range at Macy’s stores everywhere next February.
[Source: The Glamazon Diaries]
[Image Source: Vincent/Flickr]
