Louis Vuitton Ditches Models for Cartoons in Spring 2009 Accessories Ads

Posted on: Mar 18

Who needs A-List models with a cute silhouette like this? This black beauty is probably a lot cheaper than Kate Moss, and a lot less temperamental than Naomi Campbell!

She's one of the faces of Louis Vuitton's spring 2009 accessories advertisements. The commercials are the brainchild of New Zealand born illustrator James Dignan. Australians may have seen his handiwork in Sydney fashion mags, but now he's moving up in the world with this global campaign.

These cute ads were overseen by Louis Vuitton's creative director Christian Reuilly and artistic director Camille George. They're daringly different, and I think the gamble pays off. The illustrations have a really fun, modern energy about them. And without a big name model to distract us, this casual Louis Vuitton satchel takes center stage where it belongs.

This is one of five new Louis Vuitton advertisements, which also feature the fashion house's sunglasses and strappy sandals.

[Source: View on Fashion]

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One Response

  1. Greg Brian Says:

    Great idea & grahics. Very relevant to todays tighter financial and social environment. Brave move and well done Louis Vuitton team. Could this be the start of the end of the focus on celebrity by brands.

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