If the MPAA Did Handbags

3 min read

Handbags meets Digital Media. Showing the bad ethics, hypocrisy and stupidity of the companies behind our TV Shows, our documentaries, our movies, and our music.

In day to day life it is hard to sometimes appreciate the restrictions put on us because they become camouflaged into our every day life and are just accepted as the norm. The media industry is trying to camouflage a lot of unethical restrictions to become the norm of how we consume video and music. This will result in us paying more money while slowing down the human race by reducing the flow of information and entertainment.

Applying the logic of the digital media industry to the handbag industry may seem like an unorthodox topic for BagBunch.com, but it sure does point out the hypocrisies and bad ethics of certain media companies and organisations. This is an area that is relatively well-known among tech geeks, but is often not recognized among a lot of the population – this article aims to bring to light some of those issues in the media industry.

What the media industry tries to do can get a bit confusing being a fracas of technical and legal jargon. So comparing how one complex industry works, with a more understandable and tangible industry like handbags helps to put things in perspective.

Some of the analogies below are not intended to be a 100% accurate contrast, but an informal and tongue-in-cheek way to point out the hypocrisy, stupidity and bad ethics of certain elements of the media industry.

Welcome the HIAA


The media industry sees the likes of the Recording Industry Association of America (RIAA) and the Motion Picture Association of America (MPAA) serving the interests of big music and video companies to ultimately make them more money, putting ethics (and often law) aside.

The handbag industry could benefit from a similar organization, The Handbag Industry Association of America (HIAA).

Replica Handbags Fund Terrorism and Drug Trade

I support Terrorism and The Drug Trade

Pointing out the inadequacies of replica handbags to their higher quality originals is a common standpoint of handbag designers, but they are not going far enough.

If the handbag owners took some tips from the Movie Picture Association of America (MPAA) then they could soon be putting out propaganda stating replica handbags fund terrorism and support the drug trade.

Naked YouTube Videos

Naked YouTube Videos

If you want to post a video of yourself on YouTube you best get naked. The rights holders in the music industry won’t let you play a snippet of your favourite song in the background of your YouTube video without being sued, so the fashion industry won’t let you wear your handbag or even your clothes in your YouTube video as someone (probably a terrorist or drug dealer) could steal the design.

High Online Bag Prices

handbag full of money

Handbags sold or rented online would be introduced at a higher price than those in regular stores to protect traditional sales in the shops, just like with movies rented and sold online. This price fixing would make absolutely no sense and would achieve nothing but ripping off the consumer.

Get Sued for Sharing Handbags

do not share handbags

If you buy a handbag don’t expect to share it with your friends unless you want to be sued for a crazy amount. Just as the Recording Industry Association of America (RIAA) likes to sue music sharers for up to $150,000 per $2 track the handbag companies could sue handbag sharers.

By RIAA standards if a guilty party shared a $30 handbag with friends they should be sued $2,250,000. Obviously making wild and unsupported claims of the damage handbag sharing does to the handbag industry will come as standard for the HIAA.

HRM for Handbags

HRM Logo

Handbags purchased or rented will be built in with a series of high-tech security features to prevent sharing of the handbag, restrict the ways it can be used and/or prevent copying of the design, all at the cost of the consumer’s experience.

The media industry is keen to include more Digital Rights Management (DRM) which dictates how people can share and use their music and video, for example, preventing you from backing up your iPod music to a CD in an effort to ‘fight piracy’. The handbag industry could introduce Handbags Rights Management (HRM) which controls how people can use a handbag they paid for.

See the next couple of points to see how HRM could be used in the handbag industry.

Handbags Only Work in One Country

handbag with world map showing europe

So you buy your handbag while abroad on holiday only to get back and find it doesn’t work in your country because the handbag companies purposely made it that way. As soon as your plane lands home items just fall out of the bottom of your bags and suitcases.

This is a tactic the media industry has used for decades preventing people from using media and electronic devices in different countries. It sounds completely crazy and would not be accepted for a handbag so why do we accept it with media and electronics?

Handbags for One Outfit Only

wearing the same handbag everyday

Handbag companies have shown a distinct lack of imagination when it comes thinking of ways to squeeze every last penny out of the consumer. Compare that to the broadcasting industry that have some very imaginative plans.

The broadcasting industry is keen to establish laws and technology that would only allow the music or video you buy to be accessed from one device. So, for example, if you purchased a downloadable movie online, it would be illegal for you to stream that movie to your own TV set, or copy it to a DVD to watch at your friends house. In essence they want you pay for use of the video or music per device you want to use it on.

Applying this to the handbag industry you would only be able to use your handbag with a single outfit. Want to wear it with a different outfit then you would have to pay for it again. Own only one handbag then be prepared to wear the same outfit day in and day out.

This makes just as little sense in the bag industry as it does in the media industry.

Support Fair Rights in Digital Media

You can support fairness and consumer rights in the digital media industry by joining or donating to the Electronic Frontier Foundation or The Open Rights Group.

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15 Replies to “If the MPAA Did Handbags”

  1. If it were an EA handbag company, you would only be able to wear the handbag 5 times before calling them and asking permission to wear it again.

  2. This website will probably get sued by the MPAA and RIAA for stealing their “intellectual property” by using their ideas and applying them to handbags.

  3. What? Common sense? What does that have to do with anything – or what does that have to do with Congress?

    After all, it is the lawmakers that WE elected who are treating trade associations, like RIAA and MPAA, like branches of government.

  4. This is not a fair comparison. Music and movies, unlike handbags, can be copied instantly, for free, and thus it’s more understandable that the producers are trying to limit distribution.

  5. Like Martin said, the analogies are normally not quite right because digital music/video isn’t like a traditional product, so drawing comparison with any physical item is going to be problematic.

    I see it the other way though – the problem isn’t that we’re not “getting it” when it comes to instant/free copying, it’s the industry trying to sell digital content as if it’s a physical item. Benefiting from the near-zero distribution costs but also trying to create scarcity to keep prices equivalent to old style media.

    The creators still need to get paid for their efforts, but high prices per copy doesn’t make sense when copies can be made freely and easily.

  6. Back in the “good old days” there was a very similar issue with a new product called a “video cassette recorder” more commonly known as a VCR. The cable television companies were greatly distressed at people with the AUDACITY to use the record function on these devices to record movies and televised events. The court ruled that anyone who PAYS for use of ANY cable channel has the right to record ANY movie or event etc. that was broadcast over the televised media. The cable companies were beyond distraught. But, finally gave up their rather loud grumbling. Instead, they superimposed their logos or tickers of upcoming events and such to interfere with the quality and enjoyment of anything recorded from their stations.

    Basically, I believe that any song I have purchased via vinyl records, cassette tapes, 8 track tapes and compact disks belong to me. I purchased the right to have them and to listen to them as I choose–completely alone or in a room of 500 people. I think it is wrong for the media people to make such a big stink about it. We already pay for our internet service providers. So, we should be able to access each others’ media should we so choose. We’re allowed to access each others’ information and data by visiting web pages and reading blogs–etc. It seems like common sense to expect a sharing of other types of information as well.

    One last note: In my youth, it was a COMMON practice to loan your friends a “new record” that you had just gotten or to borrow one that they had just gotten!! If the record was well received, we each wanted our own copy!! So, it was actually an ADVERTISEMENT FOR the performer/group/record company to do that. I can’t even begin to fathom someone showing up at my door wanting to charge me $0.50 or something for every time I let someone listen to my records!! Gee Whiz, Folks, where’s it all going to end???

  7. Before you bought the handbag, you wouldn’t be able to open it to see if was right for you. You could the marketing material from the handbags makers, and read reviews written by the people who don’t exist and published in newspapers that do not exist, or posted anonymously online.

    Before you open the handbag, you’d have to read some text warning you of all the things you cannot do. Then you would have to listen to a cow and see an ad for company that made the strap. Then you’d get a whole load of ads for other handbags made by the same company. The outside of the handbag would say “Pretentious Pratt productions, in association with Third World Sweatshops and Blind Child Stitching, present A Child Molesting Weirdo handbag.”

    It might not be as good quality, but you’ll still want to make your own copy that can be opened immediately. Particularly if you want to send it as a gift to someone in another country.

  8. This is a very well thought out article on this subject. A lot of what is said here applies to almost every facet of life and where our society is moving towards.

    I honestly doubt that music being included in videos as well as handbags being allowed will be restricted from use. All it takes is one person who happens to enjoy using them in politics to remove a lot of restrictions.

    As Just Me says, sharing/loaning out our items to friends is what allows people to sell more products. Sure, ITunes for instance is doing well because of their $0.99-$1.50 price for music, but you still can’t get the full experience without hearing the song in its entirety to know if you want it.

    This same concept applies to handbags. You are much more likely to go and buy something if you hear someone show and talk about their experience than you are to read about it online or just see a picture. You don’t know anything about that product really without someone demonstrating it.

  9. This same concept applies to handbags. You are much more likely to go and buy something if you hear someone show and talk about their experience than you are to read about it online or just see a picture. You don’t know anything about that product really without someone demonstrating it.

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