Hermès won't let the financial crisis get it down. The French fashion label will open the doors of a new retail store in East Hampton this summer. But blink and you'll miss it. Doors will close again when the weather cools on September 20.

"We have 22 of our own boutiques in the U.S. - East Hampton will be 22 and a half," Hermès President and CEO Robert Chavez explained, adding that a permanent location doesn’t make sense in the global recession.

"We just weren't ready to commit to a long-term lease, knowing that obviously the key selling period is in the summer months when most people are there."

In keeping with the location's laidback vibe, the Hermes store will be a relaxed affair with crisp white paint and casual accessories. The East Hampton's store will sell Hermes famous handbags, although we can probably expect more beach bags than Birkins. It will also feature scarves, neckties, homewares, bathing suits, beach towels, and a selection of riding gear. I'm particularly intrigued by the one-of-a-kind white leather saddle, whose price is "available upon request." Naturally.

[Source: Luxist]
[Image Source: Mr.mt/Flickr]

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