Gucci Goes Tropical for Spring/Summer 2010 Advertising Campaign

Posted on: Dec 22

Gucci's creative director Frida Giannini has us all craving warmer weather in her latest advertising campaign. We're transported to a tropical paradise with sparkling turquoise water and bronzed hotties Ryan Kennedy and Natasha Poly. In fact, it's not too different from the poolside Cruise 2010 campaign, but the models are showing a lot more flesh!

Star photography duo Mert Alas and Marcus Piggott have captured all the luxury of a Caribbean getaway in the shots. The saturated colors and emphasis on indulgence are another clue that the taste for the decadent eighties hasn't waned in the slightest.

It's hard to stop staring at Natasha Poly and her bare bronze legs. That mini-dress does wonders! But if you haven't got the figure for it, at least you can look good carrying one of the new season handbags. The pewter-toned crocodile is luxurious but not as glitzy as silver might have been. I love the way this muted metallic contrasts with the natural bamboo handle, even if it isn't the most the comfortable carrying option.

With gorgeous fashions, beautiful models, and a summery vibe I think Gucci's on to a winner with this advertising campaign.

[Source: View on Fashion]