Francois Kress For The Row | Prada President Joins Olsen Twins Fashion House

Posted on: Jan 29

Olsen Twins

Mary-Kate and Ashley Olsen have appointed Francois Kress, the current president and chief executive officer of Prada USA, as the new president for their The Row fashion label.

Mary-Kate told Women's Wear Daily that Kress was the "obvious choice" for the newly created position in the company she shares with her twin sister. She added that she was particularly impressed by the experience Kress has in a variety of different areas, a quality that she feels is essential as The Row grows.

It's amazing to think that The Row could become even bigger though. I remember believing it would be a flash in the pan when it launched in 2007 with $500 T-shirts. I was sure no one would spend the big bucks on tees made by those kids from Full House, but I was wrong. I was incredulous again when the sisters launched their elite handbag collection, which included a $39, 000 alligator skin backpack. Again I was convinced no one would splash around so much cash on a backpack, no matter what it was made from, but again the Olsen girls knew better. That knapsack sold out.

Kress' appointment indicates that the Olsen's have big plans for expanding The Row. What do you think will come next?

[Source: NBC New York]
[Image Source: David Shankbone/Wikipedia Commons]

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