Bally decided to revisit quite a few things for its most recent advertising campaign. Not only does the spring/summer 2010 photo shoot reunite the label’s fashion with ubiquitous American supermodel Christy Turlington, but Bally also took things back to its Swiss origins.
Instead of using Mario Sorrenti, the brand’s chosen photographer from the last three campaigns and whose talent we recently saw with Max Mara’s spring ads, Bally opted for talented Swiss-born photographer Raymond Meier.
Meier isn’t the only piece of Switzerland to be a part of the photo shoot, however. In an interesting twist for a spring and summer-centered campaign, the Swiss Alps provide the backdrop for Turlington and her Bally fashion.
Sure, she’s tanned and glowing and wearing warm weather appropriate clothing and accessories, but it seems like a bit of a contradiction considering the ice and snow behind her. No wonder she’s slightly hunched over. She’s probably bracing herself against a brisk wind.
The slouchy python hobo, however, is absolute perfection for the upcoming season. I love how it takes front stage in the ad. You can’t help but notice it, and it’s totally worth the look.
[Source: Models.com]
