Gorgeous Monaco royal Charlotte Casiraghi is the new face of Gucci.
After a long association with the brand, Grace Kelly's granddaughter and the fourth in line to Monaco's throne will front a four-part series for the Italian fashion house’s Forever New campaign.
As Casiraghi is an able horse rider and show-jumper, it makes sense that Vogue photographer Peter Lindbergh will shoot an equestrian themed marketing campaign. Horse inspired elements have been signature Gucci for decades, and Casiraghi's heritage makes her perfect for bringing the sport to life for the brand.
It's unusual to see a fashion label looking to the world’s royal families for models, but Casiraghi is no stranger to the brand. Gucci has made her show-jumping team's uniforms for the last two years. I'm sure most of the other teams didn't look quite so posh on the Global Champions Tour. She's also been spotted regularly wearing Gucci couture to high class events. And let's not forget that her grandmother Grace Kelly regularly wore Gucci's designs. It's also quite fitting to look to such an established family to front the commercials for Forever Now, a line which celebrates Gucci's 90-year heritage.
Do you think Charlotte Casiraghi is the right girl to front Gucci's latest advertising campaign?
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