Burberry's chief creative director Christopher Bailey wants as many people to see the show at Chelsea College of Art & Design as possible. In efforts to recreate all the magic of the runway, select audiences can see it live in 3-D at viewing locations around the world. The three-dimensional screening is a fashion world first.
"This unprecedented event will enable people to experience the energy and atmosphere of this event from around the world," Bailey explained. "3-D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together."
The live screening will also feature behind-the-scenes footage, backstage action, and red carpet coverage, so you'll actually see more this way than those sitting in the audience. 3-D screenings will take place in New York, Los Angeles, Paris, Dubai, and Tokyo.
If you miss out on those tickets, you can still catch the show online at Burberry.com. It will stream on February 23 from 8 am PST.
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