Israeli born beauty Bar Rafaeli is the face of Rampage's spring 2010 campaign. I haven't seen Bar in an advertising campaign for some time, and it's great to see her back behind the camera.

There's nothing revolutionary about this ad. In fact, it appears positively sedate by fashion standards. But vivacious Bar looks like a great fit for the youthful fashion line. She also seems to be a fan of the affordable label.

"Rampage's spring collection is amazing. The flirty dresses, fabulous swimwear and great shorts are perfect for warm weather, parties and weekends," she said.

And so is that sexy, slouchy hobo she's carrying. The braid-accented flap really dresses up the tan fabric. Knowing Rampage, it's probably synthetic, but from this distance it does a pretty convincing leather impersonation.

Photographer Gilles Bensimon snapped Bar in Paris Hilton's former Los Angeles home. I'm not wowed by this ad, but Bar's smile and that gorgeous Rampage handbag save it from being completely boring.

[Source: FabSugar]

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