Anna Selezneva and Sean O’Pry Star in Colorful Emporio Armani Sping/Summer 2010 Advertising Campaign

Posted on: Jan 18

Emporio Armani gives us color, and plenty of it, in its new spring/summer advertising campaign. Models Anna Selezneva and Sean O'Pry are bathed in saturated hues of red, white, and blue.

The urban landscape appears to be melting like some Dali painting, an abstract look which really evokes the sultry heat of summer.

While the backdrop suits the season, Giorgio Armani has gone in a different direction for the collection. I feel sorry for poor Sean O'Pry sweltering under that three-piece suit! Anna Selezneva's shift dress is much more appropriate, although I'm sure she didn't need the scarves. At least her tote bag looks beach ready!

Star photographer Mario Sorrenti captured the colorful urban landscape under the direction of Emanuele Del Fabbro. The models were expertly styled by Jane How, while Bob Recine and Frank Buscarello were in charge of hair and make-up.

The combined work of all these artistic visionaries results in an Emporio Armani campaign that might not be entirely appropriate for summer, but still stands out.

[Source: View on Fashion]