When luxury brand-owning company PPR is involved with a film, there are sure to be some fashion goodies released along side the project.
The company, which owns major designer brands like Bottega Veneta and Balenciaga, is sponsoring the soon-to-be-released movie Home. The film highlights environmental concerns around the world and attempts to show links that connect them.
To coincide with the film’s topic, PPR-owned Yves Saint Laurent has created a collection of eco-friendly organic cotton t-shirts and tote bags to sold in select boutiques near the movie’s release. One t-shirt reads “Save the Planet; Save Yourself”. It’s not YSL’s typical item, but it does complement the theme of the movie.
Considering the broad scope of brands that PPR owns, I’m sure we can expect to see more fashion designers releasing limited edition items in correlation with the film. Home is scheduled to make its worldwide debut this year on June 5.
[Source: WWD]
[Image: lincolnblues/Flickr]
