Junior lifestyle brand YMI is adding handbags, small leather goods, and footwear to its fashion collection. The label will work with Blank Generation’s Noir Empire division on its new accessory line.
Deke Jamieson, the executive vice president of marketing and licensing for YMI, says he feels the partnership is a “great match,” due to Blank Generation’s focus on youth and success with footwear and handbag collections in the past.
YMI unveiled its new accessories at last month’s Fashion Footwear Association of New York trade show. It showcased fashion forward pumps, wedges, flats, and boots and a range of colored handbags designed to complement the shoes.
The accessories continue YMI’s tradition of offering fashion that represents great value for money. The shoes and purses will start at $29, and won’t cost more than $79. That’ll be a relief for moms and dads who know it’s only a matter of time before their teens grow out of their flats!
YMI has become a favorite label for some of the small screen’s hottest young starlets, including Make It or Break It’s Cassie Scerbo, The Vampire Diaries’ Kayla Ewell, and True Blood’s Kayla Ewell. That sort of celebrity endorsement should create some real buzz about the new YMI accessories.
You’ll find the YMI shoes and purses at high end department stores and specialty retailers across America this fall.
