San Francisco based handbag brand 49 Square Miles has always been proud of its Bay Area heritage. Its bags are named after some of the city’s favorite sons, including Jack Kerouac, Dave Eggers, and Robert Louis Stevenson. And now it wants its fans to speak up about what they love about San Fran.
The brand is inviting its admirers to say what makes San Francisco great. Prepare to be pithy though, as you’ll only have 49 words or less to do it.
“We realize that our brand is about more than what we say it is; our brand is the sum total of many conversations. With this in mind, we created this initiative to invite consumers in and define our brand through self-expression,” explained 49 Square Miles founder Lisa Rissetto.
Folks who participate through the 49 Square Miles Facebook fan page have a chance to win one of the brand’s new Bigmouth hobo bags. The handbag brand’s staff will vote on the eventual winner. Just don’t call it a competition.
“We don’t see this as a contest; rather, we feel this is an exercise in community and poetry,” explained Risetto. “We hope that our customers have as much fun with this as we think they will—I would love to be able to do this once a season.“
It sounds like fun, don’t you think? And the possibility of bagging a new hobo just sweetens the deal!
[Image Source: Maschinenraum/Flickr]
