Victoria’s Secret has opened the doors to its first Beauty & Accessories concept store. The boutique at the Macau Sands Casino in China’s Macau Peninsula is the first of 55 stores of its kind scheduled to open around the world.
The 1,470 square foot space offers Victoria’s Secret fans the label’s beauty products and accessories. These include fragrances like the iconic Bombshell and its new Gorgeous scent. There are also exclusive Victoria’s Secret branded travel bags, day bags, and small leather purses.
The expansive new boutique has a modern, glamorous feel which creates a shopping environment that’s been described as “sexy, sophisticated, and forever young.” There are black and white images of Victoria’s Secret’s stunning supermodels on the walls, and an installation of the large angel wings featured in the label’s famous fashion shows.
Victoria’s Secret’s lingerie tends to grab all the headlines, so it’s refreshing to see the fashion house showing us a different side. Hopefully this will also lead to some more exciting handbag releases from the label in the coming years.
I really like the concept of these new stores, and wonder where we’ll see them next. It’s rare to see one boutique launched without any whispers of other prospective locations. Where would you like to see one of Victoria’s Secret’s new Beauty & Accessories stores?
