Either Versace hasn’t felt the effects of the recent economic downturn, or the luxury brand saw a need to offer more variety in their style and prices.
The popular design house has decided to re-launch their sister company, Versus, which originally made its debut in 1989 but closed during a company downsizing. Our current fashion recession seems like the ideal time to bring out the Versace line once more.
The rejuvenated brand will again offer younger styles at a slightly more affordable price point than older sibling Versace, just as Miu Miu provides the same function for Prada. Its comeback will start with a new spring/summer 2010 clothing collection. We’ll see a handful of accessories at the Milan Fashion Week. Bring on the handbags!
It remains to be seen if Versus will create the revenue Versace obviously expects. As just one of many with a lighter wallet these days, I’m predicting popularity for the brand as long as the prices are relatively affordable.
[Source: Handbag.com]
