Luggage brand Tumi is celebrating its 35th year in the business with the launch of a new personalization service, Accent Your Alpha.
Now travelers can customize any travel bag from the label’s Alpha Line to ensure it stands out from the other suitcases on the baggage carousel. Jetsetters can add their choice of colored monogram patches, zipper pulls, and luggage tags to the suitcases’ tough ballistic nylon bases.
The service is sure to make those basic black suitcases look even more appealing to Tumi’s legion of fans, which includes President Barack Obama. When America’s top dog chooses your luggage for his many international trips, you know your product stacks up.
The big question for me is one of price though. Tumi doesn’t tell us how much it’ll charge for the Accent Your Alpha service, so I can only but assume that it’s not complimentary. The average Alpha travel bag costs $595, and many are priced much higher, so if we’ve got to pay much more for the customization it sounds like quite an expensive proposition.
How much would you expect to pay to customize your travel bag? And would you bother paying extra to ensure your suitcase doesn’t look like the rest?
