It’s another case of billboard meets fashion. Similar to eco-friendly companies Artecnica and GG2G, the major retail store and budget fashionista-favorite Target is set to make a line of handbags from recycled billboard materials.
These aren’t just any ol’ billboard advertisements, however. The material will come straight from their upcoming ads in New York City’s Times Square. The billboards, which will remain in action from Labor Day to the end of October, feature graphic art by talented, upcoming artists Michael Anderson, Josh Goldstein, Laurie Rosenwald, and Charles Wilkin.
After the vinyl is removed from Times Square, it will then be crafted into one-of-a-kind, limited edition tote bags designed by current Target collaborator Anna Sui. The upcycled handbags will be 90% recycled billboard material with a few added details.
You won’t want to wait until they’re completed to make your purchase, though. Shoppers will be able to buy the tote bags beginning on September 4 at www.target.com/billboardbag while the ads are still up. You can even choose which artist’s work you want on your bag. Only 1,600 bags will be made, however, so you’ll have to get in on the action early.
These recycled billboard tote bags designed by Anna Sui will retail for an affordable $29.99 and will be shipped upon completion in early January.
[Source: Style List]
