British Prime Minister David Cameron has appointed Jimmy Choo boss Tamara Mellon and handbag designer Anya Hindmarch as roving business ambassadors. The fashionable ladies are amongst 32 company heads who will promote United Kingdom trade around the world.
The women will work for free leading foreign trade missions, advising ministers on how to bypass red tape, and assisting small firms to find their feet abroad.
“It is of critical importance we do everything we can to demonstrate that the British economy is open for business,” Cameron explained. “Our Business Ambassadors will be at the forefront of this. There can be no better champion for British business than them. I’m delighted some of the most experienced and successful people from business and our universities are working with us.“
It’s an innovative approach for a national leader to look to the fashion world for such important roles, but I’m sure Mellon and Hindmarch will do their PM proud. Do you think they’re up to the task?
