Stuart Weitzman is starting 2010 with a brand new accessory line. The fashion brand has joined forces with Mosaicon SpA for the handbag and leather goods collection.
While the economic crisis has hit many luxury labels hard, Stuart Weitzman sees the silver lining. Far from seeing the doom and gloom, he says the financial downturn is an opportunity to test new ideas.
“When everything is fantastic, it’s hard to find a new opening,” he explained to WWD. “People are doing well with all they’ve got. When things changed last year, opportunities arose and we began to see a real demand for a price-value relationship. What we’re offering will have the same price-value feeling as our shoes do, and when you can sell in salons and be the lowest price as we are, there’s a real opportunity to build a strong business. Our bags are marketed with the same idea.”
The new Stuart Weitzman handbags will hit selected department stores early next summer. The purses will be priced between $395 and $595.