I love it when a label’s advertising campaign matches the spirit of the season’s runway show that precedes the unveiling of the campaign and reveals the fashion and overall vibe to be expected. That’s exactly how I feel about Sonia Rykiel’s spring/summer newest ads.
While the attitude on the runway might have been slightly more lighthearted with models sporting as many smiles as you’d see in a comedy routine audience, the undeniably cool and confident aura exuding from the catwalk translates beautifully into a campaign shot by photographer Horst Diekgerdes and featuring models Alana Zimmer and Marike Le Roux.
This particular shot from the ads also showcases some of the season’s upcoming handbag trends that I, for one, am excited to see. No, bold hardware hasn’t gone anywhere for spring and summer, but the trappings around the bold hardware and the overall look of the detail is a bit different.
Instead of heavy, dramatic studs that take over a bag’s design and define the style as edgy, these purses feature grommet holes and perforated leather on bold but seasonally appropriate colors for a lighter feel. It seems like a perfect balance for carrying over the trend while interpreting it in a new way for a different time of year. Sonia Rykiel certainly isn’t the only one rocking this combination, but these handbags do exemplify the style really well.
