Target might attract big name designers for its fashion capsule collections, but Kmart is striking back with a bit of star power. The department chain has enlisted Modern Family’s Sofia Vergara for a new signature fashion line.
The collection brings a new sexiness to Kmart which is hopes will appeal to a more youthful clientele.
“We’re trying to fill a hole in the store. They wanted to appeal to a younger woman with something a little spicy. The times are changing,” Vergara said.
There are plenty of affordable items to choose from, including handbags, dresses, jackets, footwear, and sweaters. Pieces are priced between $9.99 and $59.99, so they represent great value for anyone still smarting from the recession.
It might surprise some people to see the glamorous actress tying her name to the department store chain, but Vergara insists it was a natural fit.
“This is not a new store for me. When you have kids you don’t go to Bergdorf Goodman to buy underwear and socks. You go to Kmart.“
Too true! Look for the Sofia Vergara for Kmart collection in Kmart stores this fall. Are you excited to see what the glamorous star brings to Kmart?
[Source: WWD]
[Image Source: Keith Hinkle/Wikipedia Commons]
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