British retail giant Selfridges has teamed up with UK charity Bottletop to offer eco-friendly handbags that give back.
As their name suggests, Bottletop bags are crafted from recycled bottle-tops rescued from waste and crocheted together by communities in need.
The brand’s creator Cameron Saul should know a thing or two about handbags, as his father Roger Saul founded Mulberry. In fact, Roger and the Mulberry design house helped the first Bottletop bags become best sellers.
“I wanted Bottletop to be a cool brand. We’d sell sexy, high-quality products with a feel good factor, not things people brought because they felt they had to,” said Saul.
The limited edition Selfridges collection features five styles: the Luciana and Comprido clutches, the Paris and Bellani shoulder bags, and the Claudio luggage bag.
Money from the brand’s sales helps to support local programs in third-world countries and empower young people by providing education and jobs. This is one of the first green labels championed by Selfridges, and hopefully it won’t be the last.
