Salvatore Ferragamo will celebrate Fashion’s Night Out on September 10 with the launch of its new W bag. The luxe accessory, named after the fashion house’s matriarch Wanda Ferragamo, is a modern interpretation of the bag original designed by Fiamma Ferragamo in the 1970s.
It might take its cues from vintage fashion, but its woven leather finish is just as modern today as it was decades ago. Smooth tan leather trim and trademark Gancini buckles complete the purse, which seems destined to be carried to lunches at the country club and other posh daytime dos. Upper crust lasses may be the only ones carrying this bag though, as it will retail for $2850.
Models Elettra Weidemann, Alek Wek, and Caroline Winberg will celebrate the launch by customizing the brand new bag at Ferragamo’s flagship store on New York’s Fifth Avenue. While the beauties get artistic, DJ Nick Cohen will keep the crowds entertained with a steady mix of tunes. Given the creative theme it’s only fitting that Salvatore Ferragamo will donate a percentage of its Fashion’s Night Out sales to the Whitney Museum of American Art.
