British bag brand Safor, a favorite amongst discerning celebrities including Gwyneth Paltrow, is the latest label to launch a more affordable diffusion line.
The move represents a real shift for Safor, which began creating one-of-a-kind couture bags in 2007. Quality won’t suffer in the new collection though. The brand’s founder and designer Sarah Forsyth said the new purses will be just as high-end and classic as the more exclusive Safor products. However they’ve been designed with twenty-somethings in mind, a fashion conscious generation who do not have the disposable income of their older peers.
Vogue UK has posted photos of the entire collection on its website. I particularly love the lurid pink and turquoise colors of the snakeskin Katherine Louise purse pictured. It’s also hard to go past the ladylike charms of the dark python leather Dorothy Sue bag. Which new Safor purse has won your heart?
If you’re a fan of Safor’s high end couture accessories, don’t worry. Its luxury line will continue to thrive, with new leathers, skins and materials keeping things interesting. The diffusion collection isn’t the last innovation we’ll see from Safor either. In the long term, Forsyth says she hopes to create wallets and colored iPad covers. It sounds like there are big things in store for Safor!
The new Safor diffusion line is available for purchase through the Safor website.
