Former Rosetti Handbags and Accessories president Ron Hersh is rejoining the accessories business with Biaggi, a new collection of foldable and lightweight travel bags.
The Biaggi range features an array of rolling luggage and carry-on bags. While the neutral colored materials I’ve seen haven’t exactly wowed me, they’re sure to find favor amongst jetsetters with classic tastes. And anything that isn’t black is always much easier to find on the baggage carousel!
Hersh says his new collection is intended for sophisticated travelers who look for luggage that’s as practical and durable as it is stylish. In fact, it seems it’s made for travelers like Hersh!
“As an international businessman, I am always looking for product that is not only highly functional but also elegant and pleasing to the eye,” he explained. “Styles from our new Biaggi collections are the perfect answer.“
Hersh has assembled an experienced team to oversee the Biaggi brand, including consultant David Sebens, a former Tumi and Hartmann employee, executive vice president Michael A. Lauri from Delsey, and chief marketing officer Wendee H. Lunt, whose résumé includes stints at Tiffany & Co. and Coach.
The Biaggi collection will make its debut at Las Vegas’ Travel Goods Show next month before being rolled out to high end department stores and specialty outlets around the world.
