Romygold has relaunched with a new logo, new website, and some sexy new bags.
“We wanted to create a new look that matches our edginess and sophistication of our bags,” designer Lisa Goldstein explained.
It’s unusual for a fashion house to rebrand itself so soon after its inception. The label only appeared at Bergdorf Goodman last spring, so it certainly hasn’t gone stale. Fergie, Kim Kardashian, and Whitney Port were spotted rocking the Romygold handbags, and fashion mags like Lucky and InStyle wrote stories about the Biker Slash bag pictured.
Rebranding might be risky, but I do like the label’s rebellious looking crop of bags. All those studs, slits, and metal plates will probably date quickly, but they’ll make a dramatic statement while they’re in fashion.
And at least the prices are reasonable. With bags starting from $275 and topping $700, it’s not such a stretch to replace them when a new batch comes along.
