Roger Vivier is opening up its archives for its loyal customers. Starting in September, fans can shop online for handbags and shoes from seasons past.
All the vintage accessories will be brand new, but as they’re old stock numbers are strictly limited. Fashion second chances don’t come along every day, so if you kicked yourself for failing to purchase the Roger Vivier clutch you admired from afar in the mid-naughties I’d jump on it quickly this time around.
I only hope other fashion labels follow suit. If they’ve got surplus stock sitting around, why not get rid of it and make some extra coin? I can only but imagine how exhaustive the archives of Louis Vuitton, Fendi, Gucci, Chanel, and other long-reigning fashion houses would be. Before the popularity of the internet offloading surplus stock would have been tricky, but now fashion houses can reach millions of potential buyers around the world without the overheads of a bricks and mortar store.
Roger Vivier’s latest marketing move is bound to be popular. Fashion is so cyclical that I’m sure plenty of the accessories will be back in fashion once Roger Vivier’s online store opens. Will you be shopping for vintage Roger Vivier goodies in September?
