Here’s our first look at Rihanna’s new commercial for the Gucci UNICEF Tattoo Heart handbag collection.
The collaboration was a labor of love on both sides. Gucci creative director Frida Giannini chose the beauty from Barbados for her fresh look.
“I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic,” he gushed.
Meanwhile long-time Gucci lover Rihanna jumped at the chance to be part of the fashion label’s charity project.
“I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very, very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can,” she said.
“I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.“
The complete full-length film will be released on the Gucci website on December 9. This edited clip gives us a great opportunity to drool over these limited edition Gucci purses, but all Rihanna does is look sultry and pout! I hope she gets a little more animated in the longer movie!
