Alexander Wang isn’t the only hip, young designer label to be launching an e-commerce site these days. Although Proenza Schouler is getting in on the game a little later than Wang, who opened his own online shopping website section earlier this fall, I’m guessing that this new site will be equally popular.
“We do most of our shopping online,” say Lazaro Hernandez and Jack McCollough of Proenza Schouler, “and we suspect our girl does, too.”
Proenza Schouler’s new e-commerce plans, however, are to start small and gradually expand to more of their collections. For now, only a handful of items are available online at ProenzaSchouler.com. The small collection available now includes bags, wallets, and key chains.
“Every collection, we design small accessories that often don’t make it to the stores,” they say. “Now we can sell a selection of them exclusively online.“
You’ll have to get in on the action quickly, though. There is only a limited amount of these exclusive items available.
[Image: fashionologie]
