The first peek at Mulberry’s upcoming spring/summer 2010 advertising campaign is out, and I spy the new Alexa bag.
This upcoming addition to Mulberry’s classic collection of handbags, which is named after quirky model-turned-television-personality and famous Brit style icon Alexa Chung, is on full display in this preview of the campaign. Models Sasha Pivovarova and Viktoriya Sasonkina sport short, wind-blown hairstyles and the two sizes of the Alexa bag, regular and oversized, amidst what appears to be a whimsical carousel.
Although Sasha and Viktoriya are shown here carrying classic brown versions of the briefcase-style satchel, don’t expect that to be the only color option for this bag. You’ll also be able to get one of these new styles in bright yellow, cobalt blue, and brown or pink leopard print. Just check out Mulberry’s website to see the different versions and styles.
The Alexa might not yet be available to buy at the fashion label’s online shop, but you can expect it to hit the web fairly soon and can even sign up on the Mulberry website to be notified when it does.
