Prada’s latest pop-up store is a tribute to the revered Italian art critic and writer Apollinaire. As he developed his career in France, it’s only fitting that the temporary boutique is in Paris’ Place Beauvau.
Apollinaire is famous for collaborations with the likes of Pablo Picasso and Jean Cocteau. He was fascinated by the work of Cubist painters, and was regarded as one of the most active members of the Montparnasse arts scene.
Designer Robert Baciocchi created the space, which features a facade paying homage to the Mirabeau bridge. This bridge inspired one of Apollinaire’s most iconic poems. Its silhouette frames the store, which also features mannequins depicting a scene straight from the dawn of the 20th century. The historic theme continues with the building’s marble, which came from the very first Prada store built in 1913.
The Prada pop-up store will trade for the next five months. It sounds like it’s worth a visit if you happen to visit the world’s fashion capital!
