Prada’s lookbooks are something to behold. Fans anxiously await their release each season because of the creativity involved in the design. It takes each of the label’s collections and skyrockets them to a whole new level.
I don’t think anyone could look at their current issue and not at least by slightly compelled by the images. I thought that the brand’s most recent ad campaign was dramatic, but it’s nothing when compared to the fall/winter 09 lookbook.
The issue was produced by the AMO studio with artwork by Jeroen Koolhaas and Lok Jansen. The looks were created by manipulating, adding to, and altogether improving backstage photos from the collection’s runway show. Prada’s website describes it as:
AMO’s journey through the concepts of the collection: untouched nature, looming crises and urban decadence become graphic themes, and meet fashion in an unedited imaginary.
This is not the first collaboration for Prada and AMO. They’ve worked together for past lookbooks including spring/summer 09. To view the fall/winter 09 version or download the file, go to Prada’s website and click on collection.
